Sixty-three percent of American adults listen to the radio every day, says a new survey from American Media Services. Radio Ink covers the story.
AMS also asked what would prompt respondents to listen to radio more. The top answer: More music and fewer commercials.
I want shorter spots (commercials). I can’t remember the last time I said: “Wow that was a really great radio spot.” Most spots you hear on radio are 60 seconds in length. And most would be improved if they were edited to 30 seconds or less.