This up from 29 million listeners a year ago represents a 14% increase. Terrestrial and Satellite radio combined don’t have near this growth rate.
There is also a strong connection between online radio listening and social networking sites according to the study.
Social sites and forums are rich with recommendations of Internet radio stations. Being just one click away from streaming makes it easy for people to discover new music.
With the advent of wimax and wifi chips enabling “new radio” to get into cars, watch this number double a few more times.
It just proves that radio always was and will continue to be a natural companion when you are doing something else – driving, surfing or socializing on the Internet.